The Artful Journey:

The Moves Management Manual:


"The Artful Journey" is the first really practical book on major gift fundraising. It is a step-by-step guide to ensuring successful cultivation and solicitation. It has been a runaway best seller in its field, and is used in workshops, seminars and college courses on fundraising.

The book is high on nuts-and-bolts and practical philosophy. Some of the topics include developing cultivation plans, understanding donors, Moves Management™, and scripting a major gift solicitation. It is a timeless guide to successfully securing significant gifts.

According to Jerold Panas, fundraising consultant and author, "Sturtevant is a gifted writer. He weaves his remarkable experience throughout the book with ample true stories and life situations. They punctuate his thesis. There is an extensive review of prospect management and strategic cultivation, including a specific checklist for implementation. The methodology is fail-proof and makes certain you keep on track."

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Bill teamed with Jerry Panas to create The Moves Management™ Manual that is intended as a practical guide -- a road map -- for the implementation of the concept which has transformed major and planned gifts fundraising. It walks you through the "do's", "don'ts" and "how to's" of the Moves Management™ process.

To order, contact the Institute For Charitable Giving at 1-800-234-7777

 To order books please visit

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